At Ira, one thing that shall never go missing is: Their belief. The belief that echoes the essence of Ira: Design is not just what it looks like and feels like, Design is how it works. A thing of beauty with a functional asset sails smoothly through decades and centuries with an untarnished sheen and poise. Our products are like living entities, each with a harmony of purpose and form, each living a legend that shall walk down generations, holding untold stories, simple yet complicated, traditional yet contemporary.
‘Our products are the natural projection of the soul, both of the skilled Indian craftsmen behind their creation and the space they adorn. Our craftsmen are masters of the art, which has beautifully and elegantly survived through the ages. The pride of each individual handcrafted piece lies in its unique character and distinctive textures, maintained through our limited edition range. The eccentricity of Ira’s lineage spins from the many perfect imperfections, hours of focus and the element that disturbs the comfortable and comforts the disturbed. Our products have a story to tell, of the culture they rose from, of the hands they were shaped from and the space they shall now adorn, in your warm abode. Others look for a beautiful place; at Ira we make a place beautiful.’
This was a snippet on how a picture was drawn for the mock write up of TWO of the finest products by the design house: IRA STUDIO; their Tekku Stools and Brass-hammered lights. Lovely products, amazing finish and above all bringing Indian Traditional Handicraft techniques in the limelight, it was an absolute literary and visual pleasure to write for a brand like IRA!
We wish they attain new heights by the day!
Agency: The House of Things