BY Kanika Nikhanj

Anju Modi_Edited_1

Raya – The Lifestyle Store

Lifestyle Store:

Lifestyle store – Raya:

Pret Stores were the demand of the day in the city of Chandigarh., and thank god to the year 2015 that saw the coming of the Raya- The Lifestyle store here! A very maiden venture, Raya needed the perfect boost to catch the attention of the city’s elite. It basically was the haven to the Indian Designer Wear and needed to reach out to people here. The team, being new to the place approached our  hdegree for the branding and promotion of this venture.

A lot of market analysis was done in order to make sure that the launch of this first Pret store in city went on smoothly. Since this was one of its kind of a store in the Tri-city, special care was to be taken about the Brand Imaging to ensure people understood the whole idea of the amalgamation of designer wear at Raya.

Thus the website was specially designed keeping in mind the sophistication that this brand demanded. The content too was kept witty and panache to match the same.
One year down the line Raya has been doing tremendously well. The latest promotional even branded by our firm for Raya- the launch of the Anju Modi ‘Bajirao Mastani” collection was yet another feather in the hat, and yes, many more to come!

Agency: www.hdegr.ee | Client: Raya

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