Countryfresh Milk

Countryfresh Milk:

Countryfresh Milk

Countryfresh Milk

Countryfresh Milk, as a new start up in the already established milk  product industry of north India, wanted to see its products on the shelves. The main issue was the already existing giants in the market and the stiff competition that they offered. 

This was the time to make sure Countryfresh stood out. Thus we worked on the USP of this brand. Freshness in metal containers right at your doorstep. The next challenge was to make a distinctive image. That’s when our team decided that the Unadulterated nature of their milk should be advertised and boasted about by the producer itself- The Cows!

Hahaha! Yup we actually played with the idea and came up with a write up that made the Cow the hero of the product line! A lot of hard work was done to built up an image of a charming and confident cow through words alone since the branding part only dealt with the containers.

Yet another happy customer and his smiling Cows! Good to see Countryfresh thrive rapidly amongst the giant suppliers. In fact their next step is going to be the production and distribution of various other milk products. We are currently working on this next step and shaping up the brand policy further and the social media and content part too!!

Till then the happy Cow says: Mooooooooooo…..!!!!!!

 

Jagat Singh & Sons – Organic Packaging

organic packaging

Organic Packaging

Jagat Singh & Sons, with it’s super successful venture Chef’s Gateway is a HORECA (Hotel/Restaurant/Cafe) supplier. They excel in the distribution of quality food ingredients and related appliances.

Jagat Singh & Sons first contacted our agency for Product Branding and Organic Packaging. Later we convinced them to take the next big step- e-Commerce. Thus the e-Commerce website for Chef’s Gateway was born. As the Head of the Content Writing and Social Media, I made sure that the content was in tandem with the contemporary nature of this posh site and its high end products.

Consequence
We are now working with Jagat Singh & Sons as a retainer for their website, social media handling, packaging and branding. And of course we love the smile on their faces every time they tell us how the new site and their sales have picked up ever since.

Agency – hdegree  |  Client: Chef’s Gateway