Leah Singh: the brand story… ‘Dream of rich textures, bold colours, a new definition to layers and the brand Leah Singh is born. Featuring an impressively varied collection of handcrafted textiles, the products are sure to bring with them the joy of spring in your home. It’s a brand that mixes the traditional Indian craft techniques with bold hues and eccentric combinations with modern, geometric forms. Bringing together the richness of the East and the minimalism of the West, the house of Leah Singh creates breathtaking pieces that sweep you off your feet every time. Plus the limited edition launches ensure uniqueness and exclusivity to your abode! Contemporary and traditional couldn’t have jingled any better than in Leah Singh’s vision.
Collecting inspiration for new collections is the philosophy followed at the house of Leah Singh. Influenced by her upbringing, which was both East and West dominant, Leah Singh infuses, in her design, the best of both the worlds. Bold looks with latest colours and subtle looks with minimalism, two distinct characters of design seamlessly blend in her product line! Her eclectic upbringing is reflected in each piece she designs, stimulating your visual senses. Thus masterpieces are born through her talent, which ultimately project natural warmth and chicness. Add these to your home for a sense of unique character and distinctive textures, maintained through our limited edition range.’
A glimpse into the brand write up for Leah Singh’s Rug and Cushion collection. this write up was nicely concluded with the lines:
It’s all about creating substance with some substance.
Agency: The House of Things
At Ira, one thing that shall never go missing is: Their belief. The belief that echoes the essence of Ira: Design is not just what it looks like and feels like, Design is how it works. A thing of beauty with a functional asset sails smoothly through decades and centuries with an untarnished sheen and poise. Our products are like living entities, each with a harmony of purpose and form, each living a legend that shall walk down generations, holding untold stories, simple yet complicated, traditional yet contemporary.
‘Our products are the natural projection of the soul, both of the skilled Indian craftsmen behind their creation and the space they adorn. Our craftsmen are masters of the art, which has beautifully and elegantly survived through the ages. The pride of each individual handcrafted piece lies in its unique character and distinctive textures, maintained through our limited edition range. The eccentricity of Ira’s lineage spins from the many perfect imperfections, hours of focus and the element that disturbs the comfortable and comforts the disturbed. Our products have a story to tell, of the culture they rose from, of the hands they were shaped from and the space they shall now adorn, in your warm abode. Others look for a beautiful place; at Ira we make a place beautiful.’
This was a snippet on how a picture was drawn for the mock write up of TWO of the finest products by the design house: IRA STUDIO; their Tekku Stools and Brass-hammered lights. Lovely products, amazing finish and above all bringing Indian Traditional Handicraft techniques in the limelight, it was an absolute literary and visual pleasure to write for a brand like IRA!
We wish they attain new heights by the day!
Agency: The House of Things