Chef’s Gateway is a HORECA (Hotel/Restaurant/Cafe) supplier. They excel in the distribution of quality food ingredients for Gourmet cooking and related appliances.
Chef’s Gateway is one of the first Gourmet cooking ingredients store in the city of Chandigarh. It’s run by three generations of the Jagat Singh family. The firm contacted our agency for Product Branding and Organic Packaging. Later we convinced them to take the next big step- e-Commerce. Thus the e-Commerce website for Chef’s Gateway was born. As the Head of the Content Writing and Social Media, I made sure that the content was in tandem with the contemporary nature of this posh site and its high end products.
We are now working with Jagat Singh & Sons as a retainer for their website, social media handling, packaging and branding. And of course we love the smile on their faces every time they tell us how the new site and their sales have picked up ever since.
Lifestyle store – Raya:
Pret Stores were the demand of the day in the city of Chandigarh., and thank god to the year 2015 that saw the coming of the Raya- The Lifestyle store here! A very maiden venture, Raya needed the perfect boost to catch the attention of the city’s elite. It basically was the haven to the Indian Designer Wear and needed to reach out to people here. The team, being new to the place approached our hdegree for the branding and promotion of this venture.
A lot of market analysis was done in order to make sure that the launch of this first Pret store in city went on smoothly. Since this was one of its kind of a store in the Tri-city, special care was to be taken about the Brand Imaging to ensure people understood the whole idea of the amalgamation of designer wear at Raya.
Thus the website was specially designed keeping in mind the sophistication that this brand demanded. The content too was kept witty and panache to match the same.
One year down the line Raya has been doing tremendously well. The latest promotional even branded by our firm for Raya- the launch of the Anju Modi ‘Bajirao Mastani” collection was yet another feather in the hat, and yes, many more to come!
Agency: www.hdegr.ee | Client: Raya