Zaika Of Kensington- Food Industry

Food Industry:

Food Industry

Zaika of Kensington– Food Industry

Asian flavours, specially of the Indian origin, rule the roost. Zaika of Kensington ensures that it brings to London, the flavours of the East. With various culinary infusions and pretty visual platters, Zaika has paved its way into becoming the pioneer of delectable Asian Food being served.

The team of Zaika contacted us in the year 2014 for a complete makeover of their Brand in the Food Industry. Our team at hdegree decided on giving this chain of restaurants a complete makeover in terms of their logo, brand endorsement and also their website interface. a brand new website was designed for The Zaika of Kensington Group. As the head of the Content writing and Social Media I decided that we need to incorporate minimalistic word play in this website which perfectly suited the non- complex nature of their dishes and interiors.

Thus staying true to the essence of the brand our team successfully brought to life the webiste www.zaikaofkensington.com. The team, as they say, felt- Revamped, Refurbished and Re-designed. And as always we love seeing our clients happy and content.

Various promotions are still designed by our team as their retainers. The Christmas theme and the Valentine week were some of the very recent propaganda events designed and initiated by our Team.
The solid boost that Zaika feels in their sales and the appreciation they receive for their brand imaging and website, makes our efforts worth the while.

We are now working on our next collaborative event- ‘Summer Platters of Ray’ and ‘Fathers Day’, which shall focus on the maximum influx of tourists in London during these warm months. We wish to see further escalation in their accounts and brand image post this event.

Client: Zaika of Kensington

Agency: www.hdeg.ree

Jagat Singh & Sons – Organic Packaging

organic packaging

Organic Packaging

Jagat Singh & Sons, with it’s super successful venture Chef’s Gateway is a HORECA (Hotel/Restaurant/Cafe) supplier. They excel in the distribution of quality food ingredients and related appliances.

Jagat Singh & Sons first contacted our agency for Product Branding and Organic Packaging. Later we convinced them to take the next big step- e-Commerce. Thus the e-Commerce website for Chef’s Gateway was born. As the Head of the Content Writing and Social Media, I made sure that the content was in tandem with the contemporary nature of this posh site and its high end products.

Consequence
We are now working with Jagat Singh & Sons as a retainer for their website, social media handling, packaging and branding. And of course we love the smile on their faces every time they tell us how the new site and their sales have picked up ever since.

Agency – hdegree  |  Client: Chef’s Gateway

Chef’s Gateway

Gourmet Cooking

Chef’s Gateway is a HORECA (Hotel/Restaurant/Cafe) supplier. They excel in the distribution of quality food ingredients for Gourmet cooking and related appliances.

Chef’s Gateway  is one of the first Gourmet cooking ingredients store in the city of Chandigarh. It’s run by three generations of the Jagat Singh family. The firm contacted our agency for Product Branding and Organic Packaging. Later we convinced them to take the next big step- e-Commerce. Thus the e-Commerce website for Chef’s Gateway was born. As the Head of the Content Writing and Social Media, I made sure that the content was in tandem with the contemporary nature of this posh site and its high end products.

Consequence
We are now working with Jagat Singh & Sons as a retainer for their website, social media handling, packaging and branding. And of course we love the smile on their faces every time they tell us how the new site and their sales have picked up ever since.

www.hdegr.ee

www.chefsgateway.com

Raya – The Lifestyle Store

Lifestyle Store:

Lifestyle store – Raya:

Pret Stores were the demand of the day in the city of Chandigarh., and thank god to the year 2015 that saw the coming of the Raya- The Lifestyle store here! A very maiden venture, Raya needed the perfect boost to catch the attention of the city’s elite. It basically was the haven to the Indian Designer Wear and needed to reach out to people here. The team, being new to the place approached our  hdegree for the branding and promotion of this venture.

A lot of market analysis was done in order to make sure that the launch of this first Pret store in city went on smoothly. Since this was one of its kind of a store in the Tri-city, special care was to be taken about the Brand Imaging to ensure people understood the whole idea of the amalgamation of designer wear at Raya.

Thus the website was specially designed keeping in mind the sophistication that this brand demanded. The content too was kept witty and panache to match the same.
One year down the line Raya has been doing tremendously well. The latest promotional even branded by our firm for Raya- the launch of the Anju Modi ‘Bajirao Mastani” collection was yet another feather in the hat, and yes, many more to come!

Agency: www.hdegr.ee | Client: Raya

Central State Library- Chandigarh

Library Rejuvenation

Central state Library- Chandigarh

Library rejuvenation

 

Library rejuvenation:

With a view of enhancing the reading habits amongst the Tri-city readers, The Central State Library- Chandigarh was established. It was one of the leading libraries in the city until many new private libraries with better facilities and strong brand recognition began sprouting up. that is when the alarm bells rang in the ears of the administration which took charge of reviving the library strategies to attract the young and the old alike. They once again wanted the visitors to be best friends with the books the library had to offer.

Thus the Central State Library- Chandigarh, approached our firm with the hope of rejuvenating its image. Our team (we all are voracious readers!) knew where the problem persisted and started working on the same.

First of all the brochure and its contents were revamped. the look was kept modern keeping in mind the taste of the reader of today. The form for membership formalities was completely simplified in terms of content and steps involved. We cater to an impatient world and the crispier the form is, the higher are the chances of anyone filling it out completely. In short- a hassle free format!

Secondly the dealings of the library had to be started online as that is the maximum used source of  social activity today. A website was thus designed keeping in mind simplified procedures, user friendly interface and Flesch-reading ease for juniors and seniors alike!

The Central State Library now boasts of a large surge in the traffic that they witness daily both online and offline. The memberships have gone up ever since the website for the library was launched.  Moreover the members have really appreciated the user-friendly website and the change of the image that the central State Library now adorns. Way to go guys!

www.hdegr.ee

Are you sure you are HAPPY today?

Does your passion always propel happiness??

I particularly decided to pen down my feelings about this ‘ultimate happiness phenomena’ to soothe the nerves of those who have always been told to find their passion in life to find the ultimate happiness!!

I wonder mostly: what exactly does being in a state of constant happiness mean? What is it exactly that people want to say when they exclaim- I found the ultimate happiness today as I unraveled my passion…!!!!

I found my passion early in life- Writing (you get no brownie points for guessing that :p !!) Chuckles!! Yes I agree it gives me a high when I am totally, totally immersed into its arms. For a while my connection with the mortal beings and their belongings and feelings and all the baggage that comes along, goes for a toss! I need no one. I desire nothing. I feel nothing (other than that continuous state of coma all writers are aware of being in). There are phases when I hit the keyboard continuously, words and thoughts flowing through my mind like an uninhibited force. There’s no pain or shame or regret in writing what you want to write. Because for that particular moment, as I said, everything else ceases to exist.

But for how many of you does this fountain of happiness last forever…? Mine dries up soon. I shall not measure this duration in hours or days or months or years or lightyears!!! The duration too is transient. Despite having found my passion in life, there hasn’t been a single day when I have told myself- I found my ultimate happiness (leave alone proclaiming it to anyone else!!)

So now the question is- Is finding your true passion going to lead you to ULTIMATE HAPPINESS? Or is it not enough?